Packaging News

Burt’s Bees Adds New Packaging

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By: TOM BRANNA

Editor

It all started with a tin. Then there was that familiar yellow tube. Now, the Burt’s Bees Beeswax Lip Balm is transformed yet again with the launch of the new Squeezable Beeswax Lip Balm ($3.99). It’s the original Beeswax Lip Balm fans love—just squeezable. This version of the Burt’s Bees classic balm is softer and smoother with a slanted tip for precise application, according to the company. Products are in stores now....

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